Tag Archives: elle

Santa Hangs with Fashions Biggest Influencers

16 Dec

Flash Update: Working as a marketing assistant at a lifestyle and brand architecture firm called The Foundation. Amazing place. Amazing group of individuals. Check blog here

As a promotion for a Swiss headphone brand called Urbanears, my boss and I headed on a Sweedish Sanata Tour and visited major publications throughout NYC. As far as fashion is concerned, this is where trends of the World  are set, and  where the standards of  fashion are defined.

I must saying cruising around Manhattan in a 3 series with santa in tow is not something many people can say they’ve done. It was also brought to my attention that (most) people cannot help but smile or let out a “ho ho ho” at the sight of the man in red.

Our tour consisted of 5 stops which included: Paper Magazine, Elle, GQ/Details, Vogue, and Interview.

While visiting during normal biz hours, staffers of the prestige companies were  surprised by Santa’s visit, and nonetheless pleased when gifted a free pair of dope ass earphones. It felt surreal to be among the people who curate and conceptualize the trends of the World.

The view from the conference room at ELLE was amazing, although I guess that’s to be expected on the 14th Floor. The Condenast Building (home to Vogue and Details) is no joke. All bags are sent through a conveyer belt screening (like at the airport) upon entering. The lobby of Vogue felt as if you where in the living room at a friends home in the Hamptons.

Overall it was an experience I’ll never forget. Here are some images that recap the day. Cheers!